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Friday, September 8 • 1:15pm - 2:00pm
Excuse me, I think there’s been a mistake. Is this marketing in my narrative?

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When we think about narrative in games, marketing is probably the last thing that comes to mind. Isn’t marketing for business people, for PR consultants and startup nerds? What the hell does marketing have to do with dialog, story or narrative?

A whole lot, as it turns out. 

avatar for Liam Esler

Liam Esler

Narrative Consultant
Liam Esler is a narrative consultant, diversity advocate, producer and event manager from Melbourne, Australia. He works with the Game Developers’ Association of Australia to manage Game Connect Asia Pacific, Australia’s game development conference, and is Co-Director of GX Australia... Read More →

Friday September 8, 2017 1:15pm - 2:00pm NZST