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Wednesday, September 6 • 9:30am - 12:30pm
Building a comms plan from the game design outwards

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IMPORTANT: You must register for a ticket for this workshop at https://nzgdc17workshops.lilregie.com

Games don’t sell if no one knows about them. Once you’ve worked out why your game is exciting to the audience, you need a communications plan to inform them – and this workshop will teach you to build this for your current game, from now to launch and beyond, and expand it organically as you progress. You’ll learn about “touchpoints”, and create moments that convey your game’s key features to the right people, at the right time, using original tactics and using the most appropriate channel.
NB. There is homework before you arrive.

Target Audience
No experience required – but you will get the most from this workshop if you prepare your key messaging in advance – you will be provided a guide to create this, or you can just write out your messages from your own gut feelings.

Gear Requirements

avatar for Tim Ponting

Tim Ponting

Director, Renegade PR
Tim Ponting has 30 years’ experience in media and marketing communications, initially as a multi-award winning journalist in music, technology and gaming magazines, from editing ZERO to the launch of ground-breaking PC Zone, followed by 5 years at Activision as European PR Director... Read More →

Wednesday September 6, 2017 9:30am - 12:30pm NZST