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avatar for Christina Chen

Christina Chen

Second Sight
Managing Director
@analytics_queen
Christina Chen is an expert and entrepreneur in the field of data-driven player optimization and monetisation design.

With a background in software engineering, Christina played a significant role in the formation of the SaaS approach at Microsoft. She worked on the payment services that now underpin the majority of Microsoft platforms such as XBox Live and the Windows phone.

As senior producer at PopCap, Christina led her team to innovate in developing a GaaS approach to game development in the volatile Chinese market.

Her work has also included a Director position at Surprise Attack, a Marketing and PR Agency targeting the games industry that also offers publishing services for independent game developers. In a management position as well as the head of mobile Free-to-Play, Christina worked closely with clients to improve their monetisation design and strategic post-launch operations.

Christina is currently working on a startup concept targeting a new data-driven solution.